Core Results
Highlights
- Nearly every behavior-indicator pair is either on par or higher in
California compared to the national sample
- Notable differences:
- Additional 10% of the population in California reported having
considered eating less beef than in the national sample
- Higher proportion of Californians report adopting 6 out of 7
behaviors
- Compared to the national sample, additional 10% of the population in
California believe people should retrofit their home, install solar, and
drive electric
Methods
In May 2023, we recruited 1,496 adults, quota sampled to match the
population of California in age group x sex x ethnicity and
Hispanic/Non-Hispanic origin.
The sample was additionally weighted using survey weights to be
representative of California’s adult population in age group x sex x
ethnicity, Hispanic/non-Hispanic origin, and annual household income
before taxes.